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England football team are marketers' dream |
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The England football team attracts more money form marketers than any other, a new survey has found.
Industry publication Marketing built up a chart based on sponsorship revenue and Sven Goran Eriksson's side proved to be most popular, after deals with companies such as McDonald's and Pepsi earned the English FA £49 million in 2005. Second placed Italy was well behind, with marketers adding £27.6 million to the country's football federation. England's captain David Beckham attracted the most revenue by for a single player, netting £12.8 million through advertising deals. Brazil's striker Ronaldo came second with a £9.1 million total gained through marketing campaigns last year. France's Zinedine Zidane was also targeted by advertisers. He earned £4.5 million last year. Other English players to make it into the top 20 players for marketers were Michael Owen, Wayne Rooney, Steven Gerrard, Frank Lampard, John Terry and Rio Ferdinand. With all three players turning out for Spanish side Real Madrid, it is no surprise that Delloitte recently named the team as the world's richest, taking the title from Manchester United.
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