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referral marketing - vince golder
Focus on Your Customers and They Will Focus on You |
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Referral Marketing - The Best Way To Promote Your Business
 Dear Fellow Entrepreneurs,
Why try to promote cold to new prospects with all the challenges that involves?
When you can have HOT prospects coming enthusiastically to you?
My name is Vince Golder and welcome to my website. The only aim of this site is to provide you, your company and people you know with the powerful benefits of professional referral marketing that will dramatically increase your business and help solve your marketing challenges.
If you are struggling in the promotion of your business and you are seriously interested in obtaining a huge increase in business success, then invest a few minutes of your time in reading the following important information.
Your Marketing Challenges
FACT 1#
Traditional Marketing Does Not Work Anymore
Have you tried marketing your business through "traditional marketing" i.e. media advertising, mail-shots, telemarketing, Internet, events etc...? Has it been unsuccessful, costly, hard work, time consuming and disappointing?
Well you're not the only one, 95% of businesses continue to struggle with their marketing and 80% of all new businesses fail in their first 3 years.
In this ever increasing competitive world, "traditional marketing" is not working for businesses who are trying to promote themselves without having the necessary marketing skills. Consumers and businesses are all getting very wary of the thousands of marketing messages they receive every day and it is getting harder still with all the legal restrictions on telemarketing, mail-shots, SPAM etc.
Even some marketing experts are finding it harder today to come up with original ideas to increase their client's business.
Keith Roberts the previous CEO of the world famous advertising agency Saachi Saachi, and Brian Smith inventor of the Airmiles concept have both stated often that "Advertising is Dead".
The Solution
FACT 2#
The Most Successful Marketing Strategy EVER
The only marketing strategy that is still working well is good old word of mouth where on average 80% of companies' get 70% of their business through referrals from customers and contacts.
How Each Customer Can Lead to Many More.
The real influence of word of mouth is when a current customer refers a first-time buyer to your business you not only have a new customer, but you also obtain another new referral source!
This is why referral marketing is so powerful. It builds upon itself with each new customer turning around and making more referrals, creating new customers and then more "referral introducers" for your business and so on!
Immediate Cost Savings For Your Business
The new, referred customer comes to you effortlessly and normally for free without you having to spend any of your precious time marketing and having to offer discounts so you also saved money on your marketing budget, so this also means you make more profit.
It is also a fact that referred customers are the best customers as they generally buy more, make quicker buying decisions, are more loyal and refer you more. The benefits are truly endless.
See a great example on how a powerful, simple referral strategy works
FACT 3#
The Problems with Word of Mouth
Why Don't Your Best Customers Give You Most of Your Referrals?
Even with this great result for most companies, normal word of mouth happens totally by chance, it is spontaneous, unpredictable, and beyond your control. Your best customers may not be giving you the referrals you expect.
But why is this?
Your customers are very busy people and their thoughts about your business and the benefits and value you give them will be low priority. After all there are thousands of businesses like yours, they have a choice and you just happen to be the supplier for their needs FOR THE MOMENT.
I have asked many companies over the years if they have some strategy or programme to gain their word of mouth referral business and all of them without exception looked at me blankly and shrugged their shoulders confessing that they did not.
Wander around this site and pick up hints and tips, review our testimonials and then just buy the book!
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