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UK Trade & Investment - UKTI
Exporting for the South East of England |
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Sales and Marketing skills for successful exhibiting
Venue: Holiday Inn, Gatwick Airport
Date: 5 Nov 2007
Start time: 9.30
End time: 16.30
Price: £117.50
Closing Date: 2 Nov 2007
BOOK HERE
Event Description
Taking a stand at a trade show or exhibition costs money and is a collection of many different sorts of opportunities in a short space of time. To capitalise, requires expertise many companies could not be expected to have. Learning by making mistakes is a long process and many opportunities will be missed during that process. This workshop is for companies who want to make the most of these opportunities and maximise their investment in exhibitions.
Programme for the day
9.30 Welcome and introductions
Key elements to focus on in order to maximise investment in exhibitions
Benefits of exhibitions compared with other promotional opportunities
Reasons for attending - objective setting, why are you exhibiting?
Planning - pre, at and post event activities
11.00 Coffee
11.15 Sorting your 'talk' - how to get your message across on the stand, what are you selling, who would want to buy and why do they buy from you?
Sorting your 'talk' - opening and qualifying questions, closing techniques and exit strategies
12.30 Lunch
13.30 Manning the stand - tips, standards of performance, rotas
Effective stand design - dos and don'ts, elements to focus on, how to make your company stand out
15.00 Tea
15.15 Maximising the event's marketing opportunities
Developing individual action plans and identifying key learning points Feedback and evaluation
16.30 Close
Cost & Eligibility
These courses are open to all. The event fee for non Passport to Export companies is £100 + VAT per delegate. Passport to Export companies pay £50 + VAT per delegate. Please speak to your International Trade Adviser if you have any questions.
Need some more information first? Contact the Events Team on 0845 458 6400, or email us : events@uktisoutheast.com
Ready to book? Click to 'book online'.
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