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Strategic Marketing Ideas
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Strategic Marketing Ideas. Three Steps Consulting offer a sample of our strategic marketing ideas and business development tools that may be of interest to small, medium and corporate companies alike. Call us for more papers and articles.
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Exclusive Offer08/08 Exclusive offer for 10 readers of Business in Berkshire who spend too much time running their business.  more | 
Implementing business plans02/12/07 Case Study: Implementing business plans “The directors were very clear on the business strategy but we realised that our employees were not. We needed to fix that quickly”. SA, Marketing Director more | 
Win & retain more high value clients12/10/07 Case Study: Win & retain more high value clients “To continue business as usual was not an option. The focus of the Sales force needed to radically change for the company to be successful.” MH, Managing Director more | 
Making strategy happen08/05/07 Creating a strategy is only the first step. The bigger challenge is successfully implementing it. Over 70% fail to get implemented. This article might help you get into the 30% that succeed more | 
Decisions - how to make them easier22/03/07 It was a simple decision to make. Which of the three proposed marketing programs should the large IT Company spend their budget on? In spite of many meetings the combined brainpower of 10 smart people couldn’t come to an agreement. They wanted to, but somehow it was just too hard to achieve. more
What does customer centric really mean? | 15/05/08 There was no heated discussion. In fact, most of the time was spent agreeing with each other. Obviously the organisation should be more Customer centric. The directors leave with a warm glow that they are doing the right thing. more | 
Does your organisation make consistent decisions?07/03/07 Over the last year I’ve frequently asked: “does your organisation make consistent decisions?” Amazingly not one single person has ever claimed that their organisation made consistent decisions. Some just laugh and come out with phrases such as “you must be joking”. (That’s the polite version!). Others seem closer to tears. It’s clear that the frustration caused by conflicting decisions, or just the time that it takes to get a decision, is widespread. more | 
Preparing for 200719/12/06 You could do nothing. Just keep on doing what you have always been doing. It’ll most probably mean that 2007 will be just like 2006. Unless of course your market changes, your customers needs change or the competition doesn’t stand still and becomes more competitive. It seems like a better idea to do something, but what? Start by setting yourself 5 simple goals that you will aim to achieve by this time next year. Here’s a few ideas to get you started: more |
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