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Technology
Bringing technology news from around Berkshire |
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Why is £2bn Worth of Online Sales Lost Every Day?
Click4Assistance is transforming the way online businesses are creating more leads while reducing shopping cart abandonment’s. Using interactive technologies consumers can now converse in real-time through any website using text, voice or VoIP communications.
Businesses are continually asking why a small portion of their traffic only amounts to sales and why consumers are disappearing at the point of order. To address this we need to understand the difference between high-street and online stores and what’s missing from the whole experience.
Simply put, there is no one to ask the small but important questions too, for example “When can I expect delivery?” Online consumers are forced to pick-up the phone, send an email or browse a competitor’s website in their quest for these important answers.
Gary Martin managing director of Click4Assistance commented “Imagine yourself in a high-street electrical store looking for the latest HDTV, but nobody is willing to offer assistance. Before committing to any purchase it’s in our nature to have questions and concerns, why should this be different on the Internet?”
Click4Assistance is designed to bridge this gap between consumer and business, ensuring questions are addressed immediately, forming a trusting relationship between both parties. The proactive system even allows staff to intervene, when for example a credit card fails, or a consumer is looking at the latest offers.
Forrester Research estimates e-commerce is worth over £5000bn, Jupiter estimates the same amount is being lost due to shopping cart abandonment's. This equates to over £2bn every day and will rise over the Christmas period.
Its enviable this type of technology will soon be a must have for the established online business, not limited by vertical markets or whether products or services are offered. At the end of the day consumers will always have questions and a competitor is more than happy to answer them.
For further information please contact Gary Martin at Click4Assistance on 0845 123 5871
Background of Click4Assistance
Click4Assistance a UK based company has developed their live assistance software over the last three years. The feature rich .NET smart-client platform allows enchantments and integration with future technologies to be rolled out without any updates or patching, embedded technologies include real-time visitor monitoring, together with phone and VoIP integration.
Demonstrated at Internet World this year clients include some of the largest telecom providers, and range from the travel industry to clothing suppliers. Currently promoted only in the UK the business is set to move into the international markets in the near future.
Click4Assistance can be found at www.click4assistance.com
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