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Technology
Bringing technology news from around Berkshire |
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Free Laptops Offered to Broadband Customers
In the race to entice new Broadband customers to sign up for long-term contracts, some Broadband providers are offering an expensive laptop free as part of the deal. AOL UK is currently offering a Dell laptop worth £500 to customers who sign up for their 2-year Broadband package. Meanwhile electrical retailer Currys have teamed up with Orange to offer a big discount on their laptops as part of the Orange offering.
It’s all part of a plan to keep customer ‘churn’ to a minimum: the loss of accounts costs Broadband providers time and money as they constantly battle it out to find new customers to replace those that get lured away by cheaper deals. The way to minimize the churn effect is to look for ways to lock customers into longer-term contracts.
Following the AOL offer – where customers receive a free Dell laptop worth £500 when they sign up for a 2 year contract – other providers are joining in. Orange, in conjunction with Currys, are offering customers a £300 discount from any laptop if they sign up for 2 years. Until recently most Broadband contracts ran for one year only, after which customers were free to move on if they wished.
The AOL offer goes ‘live’ in September but customers can pre-register for the deal now. Demand is expected to be high and the company have already stocked up on the Dell Inspiron laptops that will be subject of the giveaway. The deal follows hot on the heels of last year’s ‘TalkTalk’ promotion where customers were offered free broadband in exchange for signing an 18 month phone contract.
An AOL spokesperson added: “We are happy that we will be able to cope if this really grabs the public.”
www.businessinberkshire.co.uk/technology
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