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The winning new customers Olympics |
Have you seen the competition? They come from different geographies, different cultures and have different backgrounds than you. Some will be bigger than you and others will be smaller. However, they have one thing in common with you – they all want to win the same new customers as you do.
Complete the survey Everyday it’s getting harder to really stand out from the competition. Just like the athletes in China you have to be in top condition. In business terms that means being expert in what you do and delivering good quality at a suitable price. That gets you a place on the starting grid but you need more to actually win the race. The secret weapon in business is understanding more about your target customers than your competitors do. You need to know more about what’s important to them, beyond the product and service that you provide. Use that understanding well and you stand a very good chance of winning gold. So how do you get this understanding about target customers? The first step is to understand what your existing good customers really care about because it’s very likely that your target new customers will have similar views. The best way to do this is via a properly structured Customer Relationship Survey. The second step is to understand what marketing works best and what marketing does not. Of course you have some of your own information but with so much changing in the world of marketing it’s really helpful to know what works for other people too. Business in Berkshire has been working with Simple Plans to find ways to help you learn about the experiences of other companies. As a result we have developed a simple electronic survey so that companies can share their combined experiences. Fill in this survey now, before the Olympics, it will only take 5 minutes. When the Olympics are over we’ll give you the results and how they compare to some of our benchmarks. It might just give you the edge to get off to a great start for the last quarter of the year. Complete the survey The survey is sponsored by: Malcolm Wicks of www.SimplebusinessPlans.co.uk Malcolm.wicks@simplebusinessplans.co.uk 0118 989 1107. SimplePlans specialise in Customer Relationship Surveys that discover what your customer really care about. It’s rarely what you think! |
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