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Getting and keeping good customers
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In spite of what we read in the papers not all businesses are suffering from a major downturn. Some are fortunate because of the specific industry segment they are in but others are just quietly doing well, irrespective of how badly many are doing in their industry segment. Very little of this is down to pure luck. It’s usually due to understanding what their customers want and implementing successful marketing plans to give it to them.
Please read more of this story - How companies achieve business plans. Or simply complete our online survey. It only takes 5 minutes and at the end of the summer we will share the results with you.
Your customers love you - or do they? | 09/02/09 Our survey of how 66 companies thought customers would rate them and what customers actually said. (Not for the squeamish!)  more | 
The best marketing tools for acquiring new customers24/09/08 Which are the best marketing tools for acquiring new customers? THE SURVEY RESULTS Why we did the survey Acquiring new customers gets even more difficult in a tough economic environment so it’s crucial to use the most effect marketing tools. To give you some indicators to help with this challenge we got 62 companies to tell us which marketing tools worked for them and which didn’t. more | 
The winning new customers Olympics06/08/08 Have you seen the competition? They come from different geographies, different cultures and have different backgrounds than you. Some will be bigger than you and others will be smaller. However, they have one thing in common with you – they all want to win the same new customers as you do. more |
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