Getting and keeping good customers |
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What we do
SimplePlans helps you get and keep good customers. We do this by helping you review and adjust your sales and marketing plans based on the views and needs of your customers, employees and partners. Your sales and marketing plans become easier to implement and you successfully grow your revenue and profit as everyone gets more customer focused. Why we do it In today's customer-driven market customers are no longer looking for the best products, they are looking for the best ways to solve a problem. Add increased competition and tighter margins and it means that doing business in the same traditional ways is not an option. Being customer centric is no longer an option either, it's essential. How we do it To grow your business and your profits in this new environment requires understanding what customers value, in addition to price and quality. At SimplePlans we start by asking your customers what they need and value and deliver detailed recommendations to either implement immediately or incorporate into your sales and marketing plans. We also review all major customer touchpoints such as Customer Service to identify issues and ways that things can be improved. To complete the picture we often survey your employees and your partners to ensure that your sales and marketing plans are attuned to their needs and views too. We'll even tell you how you compare to the results from all of the other companies that we have surveyed so you'll know what "normal practice" is. Based on the results and our review and your existing plans we'll produce a SimplePlans version of your plan, usually on a single page . This will make it easier to communicate and implement your customer centric, and customer tested, plan. Finally, but most importantly, we'll help you implement your customer focused plans to whatever level of detail you would like us to. Then we will make ourselves redundant as soon as we can. Us We are a consulting business that has worked with some of the largest businesses in the UK and smaller ones with revenues of less than £2m a year. Our goal is simply to help you grow your profit by better understanding what your key stakeholders, particularly your customers, really care about. We can help you become more customer centric in everything that your business does. Welcome to Simple Business Plans. Call us for a free initial consultation and to find out how other companies are viewed by their customers, employees and partners. Malcolm Wicks Director, SimplePlans 0118 989 1107 |
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Results
How to make a customer focused strategy workThe words are good but… There was no heated discussion. In fact, most of the time was spent agreeing with each other. Obviously the organisation should be more Customer centric. The directors leave with a warm glow that they are doing the right thing. Simple Business Plans
Complete the surveyIn spite of what we read in the papers not all businesses are suffering from a major downturn. Some are fortunate because of the specific industry segment they are in but others are just quietly doing well, irrespective of how badly many are doing in their industry segment. Very little of this is down to pure luck. It’s usually due to understanding what their customers want and implementing successful marketing plans to give it to them. |
