In the 13 years we’ve been in business we’ve been very successful but it seemed that we were working harder and for more hours each week to achieve the same results. We were so busy working in the business that we had not set aside time to work on the business. Creating our SimplePlan made us realize what was important to focus on and which activities added little value to customers or the business. Now we are more in control of how to best spend our time and money and have clear sales and marketing plans.
