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Sales Marketing
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Berkshire based firm expands sales channels
The pharmacy solutions provider Baxa has announced that it is to expand its direct sales and marketing presence into Switzerland.
Based in Bracknell, Berkshire, the firm said that the move represented increased success and that further expansion would improve services and the level of customer support it could offer over a larger area.
It says that it will aim to strengthen close relationships with consumers and that the development heightens the company's move to a direct sales model.
"Following implementation of direct sales in other European countries, we are building on the successes of our Distributor partner in Switzerland to continue to improve our service and our products through a greater understanding of customer needs," said managing director at Baxa Terry Aston.
Baxa currently provides products for medical operations including sterile IV preparation and oral liquid delivery.
It was instigated in 1975 by Brian Baldwin and Ronald Baxa.
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