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Sales Marketing
Bringing sales marketing news from around Berkshire |
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Google Expands as Profits Surge
According to recent figures from comScore, Google have continued to expand their share of the search engine market, with December 2006 searches accounting for 47% of the total. Yahoo are following hot on Google’s heels with a 28% share.
In third position, Microsoft sites produced 713 million searches – a drop of half percent – with Ask.com and Time Warner (AOL) in 4th and 5th place with 363 million and 335 million respectively. December 2006 searches were up by 30% compared to the previous year.
Google is the world’s top search engine. Sales of keyword related advertising grew steadily throughout 2006 with paid searches contributing almost all the company’s revenue.
During the autumn Google purchased the ever-popular video-sharing site YouTube – one of several big deals the company struck during the final quarter of 2006, including an agreement to provide web search and advertising on social networking site MySpace,
In November, Google expanded its mobile ads beta test, where adverts appear above and below Google searches on mobile devices. The beta originally covered the UK, US, Japan, and Germany. France, Italy, The Netherlands, Spain, China, Ireland, India, and Australia were subsequently added.
The company has also been developing web video advertising, applying their success in the search engine arena to other methods of marketing. There are also plans for selling offline advertising in traditional media such as newspapers and radio.
www.businessinberkshire.co.uk/salesmarketing
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