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Sales Marketing
Bringing sales marketing news from around Berkshire |
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Marketers to Plough Funds into B2B
The majority of B2B marketers are planning to increase their budgets in 2007, according to new research. A survey by B2B Magazine has revealed that 62.7 per cent of marketing executives expect to increase their spending on B2B marketing campaigns next year.
Just eight per cent of the 550 marketing executives polled are intending to cut their budgets, eMarketer reports, while 29.4 per cent are likely to maintain theirs at a similar level to those of 2006.
Online marketing is likely to receive significant investment, with 75.6 per cent of direct marketers likely to increase their online B2B spend.
Within the medium, there are several different avenues which marketers can choose to pursue, including email marketing, pay per click and viral advertising.
The latter provides opportunities for marketers to target ready-made communities and interest groups, as it relies on internet users forwarding interesting or amusing adverts, such as video clips, to their friends and colleagues.
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