Sales and Marketing are the most important skills in business. This doesn't mean that a small business owner needs to have sales and marketing skills, it means that they need a partner or employee that does.
Larger organisations understand the importance of having strong sales and marketing skills and invest millions each year in enhancing their employee's skills through online and offline training.
This area on Business in Berkshire is dedicated to sales and marketing, enjoy!
Life Health Care Communications
09/05/08
The Hernes Oak in Winkfield, which is named after the famous Herne the Hunter, is due to be the new home for advertising agency Life Health Care Communications.
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The Consumer Protection Regulations
24/03/08
New selling rules enforced Slough Borough Council Trading Standards team will enforce a new law to protect consumers from unfair selling practices. The Consumer Protection Regulations (CPR’s) comes into place on May 26 2008 and will protect against 31 various styles of sales techniques such as prize draw scams, fake closing down sales and other types of aggressive sales methods.
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How to Market Yourself
15/02/08
As a self-employed professional, marketing your company can be a difficult challenge. Writing letters/e-mails and making telephone calls to talk about yourself and your business can be an uncomfortable task. You may fear rejection or find it hard to take criticism. To help you overcome these thoughts and feelings take a look at the ideas below:
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Branding
22/01/08
Rebranding can bring crucial new energy to your business, so it is important to ensure that your branding represents your company’s philosophy and BusinessinBerkshire can help you do just that.
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7 steps to marketing success
16/01/07
Pioneering, straight-forward, cost-effective ideas usually produce successful marketing proposals, however, this all needs to be put together with the perfect marketing strategy.
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Marketers focus on traditional methods
27/12/07
Marketers are not responding to the changing sphere of media, it has been suggested. According to a report by Gundersen Partners, almost half of marketers admitted that they were not using new media applications because they did not know enough about them, eMarketer reports.
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Consumer opinion most effective marketing tool
20/10/07
Consumer opinion is the best marketing tool for companies to use, a new report has said. Conducted by Nielsen, the research showed that consumers will trust the opinions of their peers over other forms of advertising, eMarketer reports.
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Companies 'should market green credentials'
29/09/07
Corporate America is seeing that it is not only consumers who are becoming concerned with green issues but employees also, which could indicate that businesses need to market their company as environmentally responsible to potential staff.
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