Review our latest direct marketing news, as it happens, right here, right now!
Established in 1997, we offer direct marketing services across the UK and Globally covering the areas of call centre services, mailing and fulfilment and data provision. We have the flexibility to work on projects of all sizes from UK focused projects to European and Global campaigns.
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In Top Gear and working flatout!
22/02/07
After a sluggish start to the year, the team at RKRM are once again in top gear and working flat out on behalf of our clients. With a breadth of offerings across the direct marketing arena we are providing marketing solutions from one off focused projects to full managed programs utilising RKRM’s skill sets across telemarketing, data provision and email support.
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Good Telemarketing Works
30/01/07
Are you selling to other businesses? Do you need a constant stream of sales leads?
Then telemarketing might be the answer for you. Five times the response of direct mail and email shots Telemarketing is expensive on a cost per contact basis because of the labour costs involved. However, money is a relative commodity, isn't it? Telemarketing is expensive when compared to direct mail, for example, yet it is also extraordinarily effective.
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Outsource Telemarketing
17/01/07
Outsource Telemarketing to increase your company’s growth. Many marketers and sales managers have been put off telemarketing with a bad experience of an agency or in-housed managed campaign. The fear of negative press or falling foul of an ever-growing regulatory framework has also made some companies reluctant to utilise telemarketing.
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Successful Lead Generation
15/11/06
RKRM is regularly achieving a 9 or 10% success rate for its call centre’s lead generation work and this is responsible for it’s recent expansion and new members of staff. This figure surpasses the Direct Marketing Association’s 6 – 7% rate that is deemed to signify a successful campaign.
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Smooth Operations in Direct Marketing
25/09/06
Following the expansion of RKRM’s call centre this summer, the Buckinghamshire direct marketing firm has appointed a new operations manager, George Osborn. This is a key aspect of RKRM’s customer service strategy, which has already proved successful with an impressive period of growth.
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Energy giant adopts "human sounding" voicerecognition technology
15/07/06
One of the UK's largest consumer energy suppliers has adopted new speech recognition technology to handle 21 per cent of calls to its call centres.
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Call centre outsourcing
30/06/06
RKRM has doubled the size of its call centre within just eight weeks. The call centre has increased its staff from ten to twenty representatives as a result of new client acquisition and the continued retention of its existing client base.
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The effectiveness of telemarketing to be revealed
04/05/06
Telemarketing will take centre stage this month when the Chartered Institute of Marketing (CIM) hosts a conference on the subject in Cambridge.
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