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Outbound Telemarketing
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Successful Lead Generation
RKRM is regularly achieving a 9 or 10% success rate for its call centre’s lead generation work and this is responsible for it’s recent expansion and new members of staff.
This figure surpasses the Direct Marketing Association’s 6 – 7% rate that is deemed to signify a successful campaign.
Over the last six months RKRM has doubled the size of its call centre and appointed operations manager George Osborn as part of its customer service strategy.
RKRM is retaining its existing clients and also taking on new business, the reason behind this is the successes RKRM is now racking up, including proven results such as:
- A video conferencing manufacture. RKRM has contributed to a 20% increase in its pipeline business in the UK.
- A business consultancy. RKRM is finding five or six new business meetings each week, leading to an increase in the firm’s revenue.
- IT support company. RKRM’s telemarketing work has lead to eight new IT maintenance contracts.
Dean Faulkner, director, said: “Our unique and proven systems and structured operational support, plus an excellent team, has enabled us to reach this success rate for our outbound call centre work. With measurable results we are the direct marketing company to turn to.”
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