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RKRM Get Creative with New Business Partnership
If you want professional blue-chip advertising and direct marketing but are worried about the fees, the answer has just been delivered in Chesham.
Affiniti Blue, RKRM’s newest business partner, specializes in helping medium-sized clients develop their business, both by the expansion of existing client business and by the acquisition of new business. It works across B2B, consumer accounts and local government accounts.
Although the directors have experience on larger corporate clients such as Norwich Union, Airbus, Volkswagen and Wilkinson Sword, they both prefer working as part of a company team that is easier with non-PLCs. Stephanie Boston, MD of Affiniti Blue, says: “The same strategic rules apply to growing a client’s business, be they £50 million or £7 million in size. With a smaller business you can achieve great results quickly because you get to work with the decision makers and have less red tape to plough through.”
“Some of my clients have been with me for eight years now and we go from strength to strength together. I am hoping that, having left London, we will be able to grow the local client base here in Buckinghamshire and help our local business community prosper in the wider world.”
Affiniti Blue will look at every level of a client’s business from brand, to new business acquisition to customer loyalty. It also has a PR specialist and events manager on board. “With us a client only needs one budget to allow us to deliver a total communications programme. That is the advantage we offer. We will deal with projects ranging from £5,000 up to £500,000 providing we can make a difference” said Stephanie.
RKRM and Affiniti Blue will be working together to bring their specialist areas of expertise together for the good of both company’s sets of clients and their prospects. Dean Faulkner, director of RKRM, said: “This partnership will bring a wider range of services to all our clients, services that can be delivered by specialists in their own fields.”
Affiniti Blue is an independent agency and a specialist partner to Adventis plc.
RKRM is a direct marketing specialist focused on a B2B client base.
For more information on Affiniti call Stephanie Boston on: 01494 775213.
For more information on RKRM call Dean Faulkner on: 0870 411 2443
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