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Outbound Telemarketing
01276 856275 |
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Call Centre Telemarketing
 RKRM operates three core divisions from its Buckinghamshire offices -
Call Centre Services
a Data Division
Mailing House
Lead Generation Telemarketing (demo call - download - 6 Meg WMA file)
The call centre focus is on outbound B2B activity and is based primarily around business generation activities such appointment setting, lead generation, event and seminar support and Channel Support programs. All call centre projects are delivered using unique, bespoke electronic call delivery and data capture systems giving clients project visibility and up to date progress and analytical information even whilst the campaign is in progress. Dedicated teams are built from ground up within the call centre for all clients and client interaction with these teams is both encouraged and welcomed. Additionally we also provide managed telemarketing teams on client site where the geography and nature of the project / program are appropriate for this to happen.
Call centre projects are primarily UK focused but we do have the capability to deliver pan-European and even global projects for our clients.
The data division - Cressex Data handles the management of data lists owned by the Group but also has full broking capability and experience to find the right lists for any marketing project. This division in addition has responsibility for the email and fax broadcast services we offer. Whether regular communication with your clients or looking to put sales and marketing messages into a new audience, Cressex Data can help with a platform allowing full reporting and feedback on a regular basis.
The group is supported by a mailing and fulfilment house - Parallel Impact - of around 4000 sq feet allowing our clients to integrate into their programs Direct Mail, Fulfilment and distribution or to use these facilities as a stand-alone resource.
We can also help you with financial processing, full marketing program management and event management.
For further information please contact us.
Appointment Setting & Sales Lead Generation
How much time do your sales team spend actually selling face to face? How much better would they perform if they had a diary full of qualified sales appointments and leads set for them every week? We offer Business to business appointment setting and sales lead generation carried out by expert agents trained to get past the gatekeeper, identify opportunities, qualify prospects and handle objections.  more |
| Telemarketing
There is no substitute for voice contact and human interaction when it comes to building relationships with both existing and prospective customers across a broad range of business sectors - more efficiently and economically than almost any other marketing tool. In spite of this, there are many businesses with otherwise dynamic sales strategies who are still unaware of the benefits that the personal approach of Telemarketing offers them. more |
| Client Site Teams
Many organisations use or have used telemarketing in one format or another as a business generation tool to drive qualified leads or appointments to a sales team, to support seminars or events, to support their channel or to build market information. It is probably fair also to say that these projects or programs have met with mixed levels of success. Any number of factors will have contributed to the success or otherwise of these projects but it is possible to eradicate some of the variables and give your project / program the better than average likelihood of providing the success you seek. more |
| An Alternative Solution
RKRM Ltd has looked at these issues over the last couple of years and is now providing an alternative that can combine the best of both worlds. The solution is a team on the client site but managed by RKRM. Call this In-Sourcing if you like. This solution provides all the advantages of a team on your site but with none of the hassle. It is a genuine partnership between you and RKRM. more |
| List Building and Cleaning
Calling to reception level to confirm name, job title and address. Lists degenerate fast and lose not only their quality and effectiveness but their cost-efficiency. The average list contains up to 10% impurities and each inaccuracy is a potential loss of business to the client. We clean lists as the initial stage in all contact campaigns, including lead generation and appointment setting. We do this either as an individual project or as part of a total project. more |
| Mystery Shopping
A caller identity is created to carry out research projects such as competitor analysis and evaluation of the client’s operations.
We work very closely with clients to plan such campaigns, which are often sensitive. As with all research projects, information is written to a database, which has been formatted so that clients can analyse the data properly, and set up benchmarks such as levels of customer care. more |
| Response Handling
Inbound calls received by RKRM where the caller is responding to a coupon, mail shot, or advertisement. Dedicated or non-dedicated staff are used depending upon the volume of calls and whether the subject matter is technical or non-technical. more |
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