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'Hitting the Spot' and getting the responses you want from your
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The ‘CV’…… that ‘age old’ document that tells prospective employers all about you and compels them to meet you to further discuss that role you covet. Your great career, your wonderful achievements – they can’t turn you down!! In the real world of course ‘they’ do. For reasons most often unbeknown to you rejection follows together with the obligatory ‘sorry you have not been successful this time’ response. You’re frustrated, ‘If only I could have got to meet them’ you say – but you didn’t and there is no way back!
So what did go wrong? Wouldn’t it have been useful to know what the reader/ recipient of your CV looks for? How much more effective could your application have been if your CV was tailored to what the recipient likes to see? How many more interviews could you have got through to and what could happen when you really can get down to selling yourself to your prospective new employer? Given that 90% plus of CV’s are read initially by either HR Directors and Managers or Line Managers it would be really valuable to the candidate to know what they look for in a CV application. The good news is that a *recent survey of over 200 of these prospective employers identified what they look for in a CV and, importantly, what they don’t. Splashing colour all over a CV to create an impact is not liked – neither are exaggerated claims about the seniority of jobs or responsibilities. Poor spelling/grammar is a real turn off as is the tendency of some candidates to ‘waffle’. So what do employers like to see? Three quarters of those in the survey felt that a CV should be no longer than two pages. Almost all wanted to see a short profile/ summary of you/your career on page 1 and the vast majority wanted to see a summary of your specific achievements on page 1 too. Make sure that these summaries contain real substance such as instances where you have exceeded goals and expectations in roles and avoid the trap of describing yourself as the inevitable ‘team player’ or ‘enthusiastic member of staff’. These types of comment merely meld you to the masses and say nothing about what you, as an individual, can offer that is different and relevant to the role they (your prospective employer) are trying to fill. Of vital importance too are the transferability of your skill set and the relevance of your competencies to the role. These specifics about you and your career in a potent summary form are key and should always precede details of academic achievements. These are necessary on a CV, but the employer wants to know about you and what you can add to their organisation. To clearly illustrate your absolute interest in the role concerned most respondents said that they like to see a covering letter, submitted with the CV, tailored to the role itself. Most employers now accept that e-mail is the most popular submission route but when using this ‘quick and easy’ route make sure that your e-mail is compiled professionally by you and is formatted properly. No need to attach a photograph - most employers do not see this as necessary. If applying by e-mail it is wise to send a copy of your e-mailed submission in the post to avoid the potential problems of any technical hitch. Some other responses from the survey:- • 95% of respondents want a start and end date for all roles specified • 93% want your e-mail address on the CV • 81% like to see an expression of a willingness to relocate • 81% like to see language skills included particularly if relevant to the role and • 70% would like to see details of your latest salary on the CV. On the subject of references there was a clear split with a third expressing their desire to see referees specified, one third not and the rest indifferent. References can and will be taken up no doubt, if you progress. It is all about getting what the recipient wants/needs on the CV at this first stage and not the ‘nice to haves’. The message is that too much information is overkill. So take note! There is a 90% chance that your CV will be seen by someone in a similar role to those surveyed here. It pays to understand what they seek in a CV and to ‘meet their needs’. Some adjustments in content, layout and some real attention to objective detail on your CV could be the trigger to ‘open the door’ to that ideal role and get you in front of your potential new employer – then the ‘selling’ of you as an individual can really gather pace!! For further information please visit www.cmc-careers.com/cvsurvey * Survey conducted 2007 by CMC |
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