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B2B communications specialist
Brands by Design |
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Recent growth boosts Protean’s reputation as technical marketing
The Protean team followed up this success by winning the prestigious Marantz Business Electronics account, expanding their electronics focus into the arena of Automated Optical Inspection. As a relatively new division of an established brand, Marantz Business Electronics appointed Protean to capitalise on its growing recognition in key international markets.
Early 2007 also saw Protean add engineering solutions provider AB Precision to its portfolio. Working across a range of industries including defence, medical and automotive, ABP appointed the Protean team to rebuild its website; updating and developing the brand across all four business units. More recently, Protean was handed responsibility for the marketing of Santa Clara-based EMS provider, NBS Design. Also beginning this partnership with a complete website rebuild, Protean is now engaged in marketing and strategic communications across all aspects of the NBS business. Protean’s successful form has continued unabated with its latest appointment by P3 Medical to provide strategic consultancy on brand development and product positioning.
According to company director Richard Heimsch, Protean’s recent success is indicative of B2Bs’ increasing recognition of two factors: the importance of strong branding and the economic value of outsourcing this specialist competence. “One reason why Brands by Design has been such a successful business growth formula is because it employs an integrated internal as well as external development approach. As a team, we enjoy deploying our unique skills and experience to develop positive and sustainable global brand identities for our clients. We’re delighted to welcome these new business partners and look forward to building on this success as the rest of the year unfolds.”
www.proteanmarketing.com
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