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B2B communications specialist
Brands by Design |
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NBS Design awards marketing services contract to Protean
Protean Marketing has confirmed its appointment by NBS Design, the Santa Clara, CA EMS provider. Under the terms of the new business partnership, Protean will assume responsibility for building the NBS brand, as the company gains increasing recognition in the NPI to Pilot Production electronics manufacturing space.
Founded as a PCB layout business in 1999, NBS grew steadily with an advanced technology and highly customer centric business model. In 2004 that same combination was applied to the addition of NPI to pilot production manufacturing services including assembly, rework and 3D X-Ray testing. Today, the company maintains a customer base spanning all industry segments and a reputation for speed, quality and passionate customer service.
“NBS is an extremely welcome addition to our portfolio, as are the challenges associated with a relatively new, rapidly growing, market player,” explains Protean Director, Rich Heimsch. “By applying our proven Brands by Design philosophy to their successful business model, we will use targeted integrated communications initiatives to establish and develop a positive and sustainable brand identity that will propel NBS towards further growth.”
Commenting on his decision to appoint the integrated marketing specialist, NBS President Craig Arcuri explained: “We knew that the next phase of our business plan and a steadily expanding growth opportunity called for specialized strategic marketing to capitalize on the momentum of our current success. Protean’s history, experience and global footprint fit the criteria we had identified, and I look forward to our mutual long term success.”
www.proteanmarketing.com
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