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B2B communications specialist
Brands by Design |
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Protean awarded Marantz Business Electronics marketing contract
Protean Marketing has confirmed its appointment by Marantz Business Electronics, worldwide specialists in Automated Optical Inspection (AOI) of Printed Circuit Boards. Under the terms of the new business partnership, Protean will assume responsibility for building the Marantz Business Electronics brand, as it gains increasing recognition across international markets.
Perhaps more commonly associated with high quality audio and video products, Marantz developed its first AOI system in 1994 for internal use. Having proven to be highly successful in inspecting PCB assemblies for correct component placement and soldering, the system was soon launched commercially – and Marantz Business Electronics was born. Today, the company is an industry leader with over 3,500 systems in use around the world.
“The Marantz Business Electronics account is an extremely welcome addition to our portfolio, simultaneously introducing the legacy of an established brand and the challenges associated with a relatively new, rapidly growing, market player,” explains Protean Director, Rich Heimsch. “By applying our proven Brands by Design philosophy to this successful business model, we will use targeted integrated marketing initiatives to establish and develop a positive, sustainable brand identity that will propel Marantz Business Electronics towards further international growth.”
Commenting on his decision to appoint the integrated marketing specialist, Company General Manager Henk Biemans explained: “With a steadily growing installed base around the world, we realised that we needed specialised strategic marketing expertise to capitalise on the momentum of our current success. On meeting with the team at Protean, I was positively impressed by their professionalism, expertise and approach to the task ahead. Having already made a great start, I look forward to a fruitful business partnership as we build the Marantz Business Electronics brand together.”
www.proteanmarketing.com
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