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Entrepreneurs' Survival Guide
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About Stupid Factor - the step-by-step start-up guide
 [Visit Million Business Tips to pick up and leave small business tips!]
It’s a fact that 20 per cent of new businesses fail in their first year, and 50 per cent in the first three years. In most cases this is NOT because of any fundamental flaw in the idea behind the business. Too often, it is because the people running them do stupid things, like ignoring the basic principles of good business practice – and pay the price with bankruptcy.
Stupid Factor looks in detail at real-life examples of start-ups that have failed or come uncomfortably close to failure. Time and again, intelligent and articulate people, often with a record of business success, have unwittingly adopted ‘profit-avoidance’ strategies through poor decision making. Stupid Factor examines why this happens and how others can avoid the same fate.
The book combines straight talking with wry humour. It offers insight and advice culled from many hours of interviews with business experts, venture capitalists and others on how to anticipate the stupid mistakes that destroy thousands of companies every year. There are also pertinent comments and powerful insights from Prof David Birchall of Berkshire-based and internationally renowned Henley Management College. The book is an ideal step-by-step guide for anyone thinking of launching a start-up from scratch– be it a humble corner shop or a glamorous hi-tech venture. It is also of tremendous value to managers of more established SMEs who are keen to further develop their business with minimum risk and maximum effectiveness.
Stupid Factor is published by Management Books 2000 Ltd and is available in the shops now, priced £16.99. To purchase a discounted copy simply visit the publishers' website now.
Latest News...
 Entrepreneurs' guide will help more new businesses succeed
This week sees the launch of an exciting new book which will help budding entrepreneurs get their new businesses off to a flying start. Stupid Factor: Find Success With Your Start-up By Avoiding The Critical Mistakes Entrepreneurs Make, written by journalist and business communications advisor Peter Jump, is also of tremendous value to anyone developing an existing business.
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