|
|
Online Media
Bringing online media news from around Berkshire |
 |
|
|
|
|
|
Strategic Product Levitation
Business Lead Generation
Email Marketing Consultancy
Customer Testimonials
|
Online advertising revenue to reach $81.1bn by 2011
Online advertising revenue to reach $81.1bn by 2011
Global online advertising revenue is likely to reach $81.1 billion by 2011, with video advertising the driver for the next major growth in brand advertising, a new report has claimed.
According to the User Revolution report by Piper Jaffray & Co, global online advertising revenue is set to enjoy a 21 per cent compound annual growth rate between now and 2011.
Safa Rashtchy, senior research analyst at Piper Jaffray, said that consumers, who have historically been passive, are becoming more informed and confident about their purchasing decisions and taking more control over their consumption of information and content.
"We believe this will cause a significant rise in prominence of the internet as a major content consumption and marketing medium," Mr Rashtchy revealed.
The analyst also pointed out that changes are unlikely to happen overnight and suggested that the revolution would probably last for "several years before the new regime is fully established and the old statues have all been toppled over".
| DOWNLOAD | | [ Online advertising revenue to reach $81.1bn by 2011 ] |
|
|
