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Popularity of online marketing 'grows'
The popularity of online advertising continues to grow, with the money spent on this channel due to break the £2 billion barrier, according to the IPA Bellwether Report.
In addition, 21.8 per cent of firms who were polled said that they have increased the amount of money they spend on marketing online.
Moreover, the cash spent in these channels accounts for six per cent of all marketing spending, the findings suggested.
Chairman at IPA Digital Wayne Arnold noted the trends and attributed the pattern to a number of factors.
In addition, brand marketers have become more confident when using the type of channel, he said.
"Marketing spend is clearly rising sharply, with growth in the second quarter boosted by a buoyant economy and strong profits growth," commented the author of the report, Chris Williamson.
In related news, recent findings from eMarketer stated that online marketing growth has risen in the last year.
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