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Forums 'could help in online marketing arena'
By moulding online forums to a specific sales massage, internet marketers could improve their online drive, according to one expert.
Topics with one eye on the sales message could be covered in these forums, argued Jeremy Schoemaker in WebProNews, cited by Spannerworks.
Such a proactive angle could ultimately uncover a whole new online marketing technique, Mr Schoemaker added.
The official, president of the ShoeMoney Media group, said that firms could keep tabs on the results via new technology, seeing whether or not the drive was helping them in any way.
Writer at WebProNews Mike Sachoff noted the trends.
"ShoeMoney recommended starting topics yourself and tracking the results in a reverse funnel using Google Analytics," he commented.
In addition, incentives could be used for those who subscribe to premium-rate services, Mr Schoemaker stated.
Recent findings from eMarketer suggested that UK spending on online advertising budgets is set to continue into the next few years.
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