Online ad spend tops £1.3bn
13/10/07
Advertising spend on the internet has increased in the UK, according to the latest figures.
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Online marketing 'allows firms to truly compete'
05/10/07
Many smaller firms may be able to benefit from internet marketing and attempt to compete with larger companies, according to one expert.
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Popularity of online marketing 'grows'
25/07/07
The popularity of online advertising continues to grow, with the money spent on this channel due to break the £2 billion barrier, according to the IPA Bellwether Report.
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Forums 'could help in online marketing arena'
15/07/07
By moulding online forums to a specific sales massage, internet marketers could improve their online drive, according to one expert.
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Browsing 'to be aided' with new product
15/07/07
In news that could be of interest to directors, Apple has announced the introduction of the web browser Safari.
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'Marked increase' in online marketing spend
15/07/07
Firms are showing a marked increase in spending on online marketing, a new survey is set to reveal.
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YouTube Set to Overtake BBC
08/07/07
The official BBC website www.bbc.co.uk has been the top ranking entertainment website in the UK for over 2 years. It still is. But industry experts are expecting the balance of power to shift, possibly within a few weeks, as YouTube craves an ever-bigger slice of the entertainment pie.
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The Future of User-Generated Content
20/05/07
As user-generated content continues to expand in popularity, what does the future hold for traditional media and entertainment? Are consumers embracing user-generated content at the expense of tried and tested marketing methods?
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