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Online Marketing Magic
LiaiseOnline Limited
1 Clewer Hill Road
Windsor
Berkshire
SL4 4BU
Tel: 01753 852904
Email
View map
LiaiseOnline Limited
1 Clewer Hill Road
Windsor
Berkshire
SL4 4BU
Tel: 01753 852904
View map
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Created by
Jon Davey
We send a single email to all our online properties.
Opt-in for news
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our BinB website.
01753 852904
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Your Business Survival Depends on Social Networking
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By Graham Jones, Internet Psychologist
Before the Internet was a twinkle in an engineer’s eye, business depended on who you knew. If you wanted to know something you asked a colleague or friend – and if they didn’t know the answer, they knew someone who could help. If you wanted to find a supplier, you asked around – only resorting to The Yellow Pages if your colleagues couldn’t come up trumps. Then, along came the Internet and we all started turning to our new “best friend” – Google. Instead of asking colleagues and friends for information, we asked Google. However, frequently we don’t find what we want. Indeed, a recent study showed that four out of ten people are unable to find what they want using search engines. Furthermore, it seems that it takes us 11 hours a week on search engines to find what we are looking for. A day and a half for every person in your business, every week is being eaten up by search. How’s your productivity? However, at the same time as people are realising that search engines are not necessarily the answer to their prayers, they are discovering – once again – that other people are immensely helpful. Instead of searching for information, millions of people are now simply asking their online “friends” in Facebook or their “connections” in LinkedIn. Business is going back to the way it always used to work – asking other people. That means your business needs to be involved in social networks. Firstly, it will save your staff an immense amount of time. Ask a question – go back to work – get an accurate answer later from a Facebook friend. That’s so much quicker than using search, fruitlessly for hours on end. Secondly, if you’re not involved in social networks the people there will not be talking about you; they might not even know about you. You have, as the best competitions say, “got to be in it, to win it”. Businesses not using social networks will be less productive than businesses that do - and therefore less competitive. Plus, businesses outside of social networks will be less visible – and therefore less profitable. If you don’t get involved in social networking – and quickly – your business won’t succumb to the credit crunch. Instead, it will fall prey to the new way of doing business, which is the old way – person to person. Except this time, it’s online – so that’s where you need to be too. |
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| Business in Berkshire
Business in Berkshire (BinB) was created back in 2002 to help local business men and women connect and share business news. Today BinB generates around 4,000,000 page views across its family of websites because of its great organic search engine optimisation (SEO) page listings. We have created some alternative news channels using the most popular social media platforms and so you can connect with Business in Berkshire from your most popular virtual cafe. BinB Youtube Channel, BinB LinkedIn Channel, BinB Twitter Channel, BinB Mobile Channel, BinB Facebook Channel. We have local town sites Business in Ascot, Business in Bracknell, Business in Henley, Business in Maidenhead, Business in Marlow, Business in Reading, Business in Slough, Business in Windsor and Business in Wokingham. Berkshire Thames Valley allows those involved with the LEP to report back via LinkedIn to local businesses that are interested. Adding a fun dimension to this, we have Royal Ascot Tipster which comes into play around June for Royal Ascot and generates thousands of visitors in just a few days. Christmas in Berkshire which we should really have some fun with in 2011. I Love WIndsor which is a Facebook fan page for people who love Windsor. Similarly our New Windsor Eagles Facebook fan page is for our boys U11 football team, looking to drive sponsorship on 2011. Kids in Berkshire is a resource for companies who entertain kids during the holiday periods. I am a great fan of Rotary and so Windsor and Eton Rotary allows us to add fresh content about the great work the guys do locally and Duckrace.org.uk is a great fundraiser as part of our Mid-Summer Fayre. Sponsor the Shed allows us to track who is clicking through on our banner ads. If you would like to have your brand on our BinB site then tune in to find out more. Partner websites The whole business process starts with a sale. If it is sales training for your team you are looking for then consider this sales training consultancy. You may need a sales team, try sales force outsourcing. If you are looking for a corporate day out or some holiday fun in Berkshire then hire a boat on the Thames. Margaret Corridan is a management accountant with a number of business interests. AAT courses provide training, Brilliant Personal Finances is a book she has written and ECDL offers IT training. Looking to implementing accounting, manufacturing, distribution, customer relationship management (CRM) and e-commerce solutions then take a look at Sage-upgrade.co.uk. If you have questions for your account then join the LinkedIn group we set up Accountant questions. If you need to have a better understanding of those numbers then take a look around Welsby Associates. If you would like to plan your future finances then you should talk to Jim Cooper or David Shaw. Are you struggling with business performance issues, then talk to David Knowles-Leak. You may be looking to upgrade your compliance to enable you to win more tenders. Perhaps you are a business consultant looking for a job? or other senior appointments. Looking to fly high in your chosen career then talk to a personal business coach Martin Gillespie or Ben Kench. For a more spiritual approach with Marina Duskov. If you are a student or a tutor then you may be interested in The Working Knowledge Group. Are you running a hotel? See what the Hotel Marketing Association has to offer. Need some marketing advise then talk to Pampas Marketing. Need a hair cut for that all important interview? Its lunchtime and you fancy doing some networking, book your seat for great business networking lunches or perhaps you need sandwich delivery services for your meeting. Outdoor advertising solutions including: advertising on billboards, advertising on buses, taxi advertising, train station advertising, London Underground advertising or are you into sports marketing? Are you running an exhibition and need some exhibition flyers? Need a personalised design for your marketing collateral, tune into our freelance cartoonist, or maybe a Christmas card is in order. Perhaps you are looking for a supply of promotional pens. So you want to be famous? How about shooting some videos? Do you enjoy a good fight video? Check out contender Asia video. You may need some music to go with that video then tune into Jazzmouse or if you are running a corporate event connect with TGRF Productions. Need to make some outbound telemarketing calls, or a telemarketing agency. Problems with your computers? How about cloud computing?, or an Outlook Exchange server, perhaps some mobile working? Need some help marketing your IT solution? Business is booming? How about a new business car lease? Business car leasing, perhaps a new Mini Cooper. Get back to the original horse power with a French race horse. Do you own a property in or around London? Considering a basement conversion? If you are business and need planning permission. How about drilling yourself a nice big whole? Diamond drilling with Technical Concrete Cutting. Need to clean up with commercial floor cleaning. Or could you do with warming things up? Itinium provide space heating systems. After clearing up you may find confidential documents that could do with shredding to a Shredder Security Level DIN 32757-1? We’re helping a number of voluntary organisations Armed Forces Day Bracknell, Bracknell RNA, Spencer Denney Centre, Windsor and Eton Rotary. Social Media Directors Social Media Directors is the new lead brand for LiaiseOnline. Offering bespoke training to directors of companies who feel confused about social media and what it can do to generate sales for their business. LinkedIn training is a key social network for those in the B2B space. Aimed at companies generating over £1,000,000 we take pride in our work and so it takes time to produce a quality proposal. We start by educating senior management and then act as a social media consultancy for those involved with the implementation. We aim to inspire confidence in those confused about how to get the best out of social media and other modern marketing media channels. Jon Davey of LiaiseOnline Limited, which started out as an email marketing company and Mark White an Internet marketing speaker, creator of Better Business Blogging have joined forces to bring you Social Media Directors. Tune into their social media marketing tips and social media DVD . 2020 Social Media 2020 Social Media is our community and events division that partners with organisations to educate businesses of all sizes. From Sales & Marketing Directors looking to present their products & services via our Innovation Showcase to those looking to generate business leads. To one man businesses looking to understand how to use LinkedIn or the benefits of a Facebook pages. Our 2020 Promotional Micro-sites provide an excellent launch pad, offering frequent first page SEO. Jon Davey a new business generator has been preaching content is king for many years and it would now seem that with many voices preaching this message it is our time for to shine. Please follow the contextual links to find out more. Read our customer testimonials and see what others have to say about us. The primary focus of most of our websites is driving business leads for UK businesses. Sales lead generation is half the battle. People with an urgent need will be looking for a solution via the key search engines, others will be tuning into news channels via RSS news feeds searching for answers and many will prefer to connect with their network over business networking lunches. Online marketing magic can only occur when you have a great product or service and a bucket full of positive energy. You can then create messages that capture the imagination and distribute them through your social media channels. As we already mentioned content is king and you should seriously consider creating a five minute presentation in the form of an online video to get your message across with greater clarity and energy. We’ll be re-evaluating live broadcast technology and studying the best mobile apps. To help you we can direct your social media and assist you in the promotion of your social media events. We’ve created a Facebook channel around our 2020 Social Media Events and balanced that with a Social Media Directors LinkedIn Group. Adding in the 2020 YouTube channel and our Twitter feed. We run news through a few of our own channels which cover SME Training, Directors News and Sales News via our sales people wanted channel which offers an opportunity to businesses with a great product or service to attract new employees, while our political editor channel allows us to grab the attention of those in power. We can then say thank you via our thank you notes. You might enjoy our fun facts published via On this day in history or pick up some top tips via our PC online gaming channel. If music is what floats your boat then why not buy a copy of our charity single If I Can Dream and join in the remix at Ificandreamremix.co.uk I hope you enjoy our social media conferences and enter our social media awards as you feel the vibe. Thank you. |
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