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Google Adwords Essentials for Smaller Businesses |
Google Adwords - Lower Costs, Higher Returns A One Day Training Course Most small/medium businesses who use Google Adwords are wasting a significant amount of hard earned cash because of lack of understanding and strategy. Meanwhile most of the training courses and books offered are targeted at larger organisations with deep pockets. This unique, one day course shows smaller organisations how to use Google Adwords to get the maximum return for the minimum investment. Specifically, you will learn how to: ● Set clear objectives for your Adwords campaigns ● Research the right key phrases for your business ● Prepare your website for an Adwords Campaign ● Create a workable structure of campaigns, advert groups and adverts specifically for your business ● Choose exactly when and where your adverts are shown ● Create adverts which will get clicked on BY THE RIGHT PEOPLE ● Use the Google screens to understand your campaign performance AND IMPROVE IT ● Use the tracking tools to give you absolute ROI calculations ● Use the new Adwords GUI This is a must for anyone running an Adwords campaign, specifically those who look at their monthly Google bill and wonder if it is money well spent! The course is presented by John Hannawin, a veteran of over 300 website programmes, and a well respected lecturer on web site marketing. Next Course: Friday 26th June 2009, 9am-3.30pm (Contact us for other dates) Venue: The Fire Station Arts Centre, Windsor. Course Price: £245 + VAT per person, lunch voucher included. (Quote Online Marketing Magic - OMM and get £50 OFF!!) Many delegates on this course recover the fee within 2 months, purely on saved Google fees, let alone the additional business generated. Ordering To order contact I-Next Limited sales@i-next.co.uk 0845 826 8414 |
