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Crazy Ways for Crazy Days, Former MD of Microsoft UK

Ecademy of Networking (econ) Event


Sponsored by New Prospect Business Solutions Limited (www.newprospect-bs.com)


Crazy Ways for Crazy Days, Former MD of Microsoft UK & EMEA VP



A rare opportunity to hear Alistair Baker, former Managing Director of Microsoft UK and EMEA VP share his experience and thoughts on how a SME should be growing their business in the current climate and beyond.

Alistair has prepared a thorough session applicable for all small, medium and larger companies alike. Topics Alistair will cover include:-

  • Why and how the recent recession has changed the business landscape for the longer term
  • Critical SME strategies and steps to grow business in the current climate
  • Why an SME needs to build "brand equity" and value beyond price alone
  • How an SME can leverage and enhance their supplier relationships to strengthen their business
  • How an SME can increase their competitive edge and market share in a recession


Alistair's talk is as applicable to a one man band as it is to medium and larger companies. An extensive Q&A session will follow for you to ask your own questions after Alistair’s thought provoking talk.

Date: Tuesday 3rd November
Time: 7 - 9:30pm
Venue: Norden Farm Centre for the Arts, Altwood Road, Maidenhead





Only £10 per person if paying in advance or £15 on the door

Sell out expected at this price - please book early




About Alistair Baker


As CEO, Alistair leads Cogent Business Group and drives forward its strategic direction. Alistair has an excellent and proven track record in developing businesses at the highest operating level, attracting and developing exceptional talent and leading innovative strategies that drive sustained growth in the businesses he leads.

Before founding Cogent, Alistair worked for Microsoft for eleven years. His last role was Managing Director for Microsoft in the UK and an EMEA Vice President. He was accountable for all of Microsoft's activities in the UK. Microsoft's UK business is the second largest subsidiary in the world. Past roles at Microsoft included board-level positions, running the Small & Mid-Market Solutions & Partners Business group and Microsoft Enterprise Services. He was responsible for much of the global strategy that was implemented as a result of strategic change pioneered in the UK in those areas. Alistair has also held positions at IBM and HP, originally joining IBM as a graduate. He is a Fellow of the Chartered Institute of Marketing and a Fellow of the Royal Society of Arts as well as a member of the Institute of Directors. He has sat on a number of Government-sponsored boards, including the Information Age Partnership and e-Skills, the Government Sector Skills Council.

When not working, Alistair enjoys cooking, cycling, playing the guitar, snowboarding; he is also a keen mycologist (student of fungi).

In additional to learning valuable tips from our expert speakers you can:-
  • LearnValuable knowledge to help you grow your business
  • Engage in facilitated in-depth 1-2-1 meetings
  • Develop your business skills
  • Build strong business relationships over time and tap into larger 2nd / 3rd level networks
  • Enhance your networking skills


Date: Tuesday 3rd November
Time: 7 - 9:30pm
Venue: Norden Farm Centre for the Arts, Altwood Road, Maidenhead





Only £10 per person if paying in advance or £15 on the door

Sell out expected at this price - please book early



About Ecademy of Networking (ECON)


ECON is a not for profit organisation founded over 5 years ago by Olu Odeniyi a local Maidenhead businessman after leaving Nortel Networks in 2003. Since then ECON has run regular monthly meetings with the aim of providing a supportive environment where business relationships are formed, leadership and business skills are developed.

The meetings are centred around an expert speaker on a particular business topic and one or two other planned activities which encourage sharing of information, execution of ideas, relationship building and the development of effective business strategies. Core values of the group include encouraging openness, fostering trust, creating a supportive business environment, member capability demonstration, local business influence and integrity.

Fees generated from meetings are used to reimburse speakers’ travel expenses, room hire and other operational expenses. ECON does not compete with any other networking groups but rather aims to collaborate and support them through joint and reciprocated promotions.

Whilst ECON has emerged from an online business networking group called ecademy, attendees do not need to be members of ecademy (there are additional benefits to those who are) or any other organisation – all are welcome.

Olu Odeniyi
07742 164 096