Business Networking - MySpace Enters Chinese Market

In a bold bid to capture a slice of the social networking business in China, MySpace have licensed their technologies to local Chinese companies. It’s a move that gives Chinese entrepreneurs the opportunity to launch their own internet businesses based around MySpace technology.

The Chinese market has proved difficult to crack for Western companies, but with 137 million internet users it certainly seems worth the effort of perseverance. Second only to the US, it’s the world’s fastest growing internet market which many western players have tried tapping into: Yahoo and eBay have both tried but with very limited success.

Learning from the mistakes of others, MySpace have adopted a somewhat unusual approach by licensing their technologies to local Chinese entrepreneurs. With over 100 companies jostling for a piece of Chinese social networking, it’s highly competitive; one reason why established western companies have found it difficult to break into this market is local resistance, particularly from the Communist Party officials reluctant to embrace western business methods.

Likewise, western companies used to dealing in free markets have found it increasingly difficult to deal with the red tape and often bizarre business laws of the country. By working with local licensees, MySpace are hoping to resolve some of the public relations issues which have plagued their other western competitors.

www.businessinberkshire.co.uk/networking

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