Business Networking - Networking Tip - Introducing Your Business in Seconds

Of all the marketing options available to business owners, networking is one of the most effective. As well as being relatively inexpensive, it also encourages the formation of trust and many successful working relationships spring from networking. To get started, it’s important to know how to present your business to in a powerful, concise, memorable way – in less than a minute.

Often referred to as an ‘elevator pitch’, (ie you should be able to reel it off in the time you’d spend on a typical elevator ride), this short presentation about your business needs to be high on impact and low on detail. It should focus on the benefits you bring to your clients and you should aim to deliver it in around 30-60 seconds.

The classic mistake many business people make when talking about their business is to go into far too much detail. They’re gushing with enthusiasm and want to tell the world about EVERYTHING they can do. Instead they end up confusing the listener who wanders off unclear about exactly what they’re offering. Start by listing the key points which make your proposition attractive. How does your product or service fulfil a need?

Here’s a few points worth considering when writing your short presentation:

1/ Remember the phrase ‘What’s in it for me?’ – make the benefits clear to your audience. How do your clients benefit from using your expertise?

2/ Use statistics if appropriate. For example, you might say ‘I help businesses double their revenue’ or ‘I help clients lose 10 lbs in 5 weeks’. People tend to remember numbers easier than words.

3/ Avoid laying out your whole stall in your elevator pitch. Save the details for further discussion and instead focus on benefits which may prompt the listener to ask more questions.

4/ Practice. Aim for smooth delivery, sound confident, and avoid sounding like you’re reading from a script. Keep it natural and poised.

5/ Consider including a tagline. Tread carefully as it can sound a little contrived if you’re delivering your pitch in an informal context. A strong tagline should grab the attention and stay with the listener long after your conversation.

Networking events offer many opportunities to meet a tremendous amount of people, make deals, get clients, make friends and learn from other entrepreneurs. Choose your words carefully, practice delivering your elevator pitch, and you’ll increase your chances of attracting the type of clients you really want to meet.

www.businessinberkshire.co.uk/networking

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[ Networking Tip - Introducing Your Business in Seconds ]

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