Business Networking - A Beginner’s Guide to Networking

A Beginner’s Guide to Networking

Networking is one of the most effective ways of promoting your business and spreading the word about what you do. It’s amazing how much business is passed by word-of-mouth rather than advertising or direct selling. A strong grasp of networking basics will ensure you get the most out of any networking opportunities that come your way.

Networking begins at home

There are scores of networking events going on all the time – you’ve only got to check our Calendar of Events page to see the scope of what’s on offer. What many business people fail to remember is that, in addition to attending events specifically geared towards networking, there’s a whole field of potential networking opportunities closer to home: namely among family and friends.

Getting out into the business community to share the news about your business is great, but what about those people closest to you? Do they really know what your business is all about? If your immediate circle of friends and acquaintances don’t know exactly what you do for a living, how can you expect them to refer any business your way? In your haste to network amongst fellow business owners, don’t overlook the opportunities that lie on your own doorstep. That invitation for drinks at your neighbour’s birthday party could lead to an introduction and a new customer.

Think of networking as simply the process of getting to know people. Spend some time on the internet and you’ll soon discover numerous online networking sites, message boards, and chat rooms – many of which are industry-specific. An ideal opportunity to network online with like-minded professionals that may have synergies with your own business.

When you do start venturing out to networking events, remember there’s no need to get nervous or anxious: everyone attending these events is there to network, which means it’s comfortable and easy to strike up a conversation. Make eye contact and smile. Listen to what the other person has to say and try to avoid launching into a sales pitch for your business. With patience, practice, and perseverance, you’ll find your networking efforts will help you build a list of valuable business contacts.

www.businessinberkshire.co.uk/networking

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[ A Beginner’s Guide to Networking ]

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