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Mobile TV Viewers are Mostly Male
It seems advertisers who use mobile TV as a medium will be increasingly targeting the young male population – although it’s a trend that could well change as mobile TV continues to attract a wider demographic.
A recent comScore survey found that 66% of mobile TV viewers were male although as interest in the medium spreads, it is likely to draw audiences from other groups. Mobile TV is still in its relatively early stages, but like other technology before it, word-of-mouth recommendation is likely to increase its popularity.
From a mobile advertisers point of view, it currently makes sense to target young males – of the survey’s respondents, 65% of males said they already subscribed to mobile TV. Signs are encouraging for advertisers as 54% of males and 46% of females showed interest in the medium, suggesting it will continue to grow into the future.
A spokesperson for comScore said: “Once early adopters have had a chance to fully engage with the technology and share their experiences with friends, relatives and colleagues, Mobile TV is substantially more likely to reach a critical mass in the marketplace.”
Not surprisingly, most subscribers hail from the under 35 group, although older groups are also showing interest – over 60% of over 35s registered an interested in mobile TV technology. Again, this opens up potential for advertising opportunities, although it seems many are currently frightened away from mobile TV because of high cost.
www.businessinberkshire.co.uk/mymobilenews
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