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Video is "rising star" of online marketing
Video is "rising star" of online marketing
Including audio-visual material in online marketing will boost the success of the company behind it, according to one US expert.
Hillary Bressler, the president and chief executive of .Com Marketing, said that video sharing websites such as YouTube show that web users enjoy this aspect of their internet experience.
"Video is the rising star in interactive online marketing," she commented, adding that online video could contribute to "the power of promotion".
"Everything from the success of YouTube and its sale to Google, to video's inclusion on major social networking sites, to the growing number of uploads and searches on Google Video points in this direction."
However, online marketers should tailor their video clips to their particular audience and new research by eMarketer could give them valuable insight in this regard.
In its new report about the online behaviour of women, eMarketer found that while more females than males use the internet, they are not as keen to watch videos online.
It found that men are more open than women to adopt new technology and that they are more likely to use broadband.
As a result, the survey suggested that while 78 per cent of men enjoy watching video clips online, only 66 per cent of women do the same.
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