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Audiovisual industry embraces video-on-demand
Video-on-demand (VOD) is starting to gain in popularity across Europe and should develop further over the next 12 months, industry members believe.
Around 150 VOD platforms now exist in 26 European countries, according to Paris-based audiovisual consultancy NPA Conseil, with the UK representing one of the major users with over 20 platforms.
According to the Hollywood Reporter, French director Jean-Jacques Beineix said at a recent industry forum: "Video-on-demand is a bit like the Loch Ness monster.
"We've talked about it for a long time but it's never showed itself. Well now it's here."
John Woodward, CEO of the UK Film Council, remarked that VOD was the single biggest change to cinema since the invention of sound.
"It's bigger than colour, bigger than widescreen. It'll bring a shift in the way in which cinema is going to be consumed," Mr Woodward reportedly said.
"The view (on VOD) in the UK is really positive," he added. "We believe that in time, VOD will be a perfect substitute for DVD and pay-per-view."
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