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Online Video Ads gain popularity
Video advertising and research firm eMarketer recently predicted that spending on video adverts could triple in 2007. Although video still only accounts for a small percentage of overall advertising spending, it’s certainly a medium which smart marketers are keen to pursue.
It seems the general public have taken online video media to their hearts, with social networking sites like MySpace and YouTube bringing out the amateur filmmaker in many of us. Indeed it is this acceptance of video media that marketers are keen to exploit. And with such a large audience happy to view video online, the doors are wide open.
How best to integrate advertising into online media? This is the challenge faced by most online marketers. Google Video favour instream ads which appear around 30 seconds into each video.
Microsoft’s ‘click-on ads’ take the idea a stage further, where online viewers can click on items featured in the video (clothes, furniture, jewellery…) to visit the appropriate seller’s website.
Still some question whether viewers really want to be bombarded with advertising messages whilst watching online video. Whether they do or they don’t, the point is most video viewers DO remember the advert they’ve just seen - according to a recent survey by Burst Media, more than half (56.4%) - with 52.7% saying they would continue watching.
The Burst Media survey also found that 40.4 would normally stop watching as soon as they came across an ad. 27% of these will immediately leave the website.
www.mymobilenews.tv
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