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Video Advertising
Audiovisual marketers are likely to expand their video advertising endeavours this year, with 2007 poised to see a surge in online activity.
The big question mark remains over whether or not the medium will ever be as effective as television advertising, although with more people than ever watching online video, it is a definite possibility.
Many industry insiders believe that the internet will become the largest ever distribution platform for video this year, including web video guide ClipBlast!
CEO Gary Baker commented: “We’re witnessing a profound transformation - really, a series of transformations - in how information and entertainment are conveyed and monetised.
“As in all such periods, changes will continue to come thick and fast, but in the year ahead, we’ll begin to see some clarity in the evolving roles of content creators and distributors,” he added.
The company predicts that marketers will continue to discover the creative potential that video provides for directly accessing their targeted consumers.
In addition, marketers are expected to realise the potential for video to generate “real ad revenue”, although the company warns that cost pressures could remain “a key inhibitor for marketers seeking to use video on the web as a means for reaching their target audience”.
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