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Writing and editorial services for business, in print or online
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Have You Got News for a Press Release?
It’s a well established marketing maxim that what’s read editorially in a newspaper or magazine is better regarded than any advert. Why? Because it carries the apparent endorsement of being published on merit.
And with the explosion in content-hungry print, broadcast and online media, the opportunities for any business to grab its share of the spotlight have never been better.
You can reach all manner of media sites and news channels economically online. If your market is local, a brief ‘get to know you’ chat with your local business editor followed by regular releases via email will get you noticed. Even if you do nothing else but post releases on your website, you’ll give it a regular injection of fresh content that will help your search engine rankings.
So what’s stopping you?
Maybe you don’t consider your business to be sufficiently newsworthy. Well, take a look at your product or services. Have you launched anything new? Or has an existing range been revamped? Perhaps you’ve built customer experiences of what you do into a newer, better offer. And don’t forget expansion – a change of office, new personnel – or event sponsorship within your industry, or in your local community.
If you’re still stuck, then get creative by taking a closer look at what your company does. Review some recent customer history and feedback. Is there some positive stuff you can rework into an industry trend to which your business is responding?
And don’t overlook those soapbox opportunities for a chance to comment on your industry’s wider issues, or at least your particular niche within them.
Plan a programme of releases and get them out there on a regular basis. Target a length of between 350-500 words and make sure you include the nub of your story in the first couple of paragraphs. Don’t bury your news out of sight.
Once you’re in gear, you should enjoy an excellent return for very little upfront cost - while logging fresh topics into the supply chain will become second nature.
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PRINTER FRIENDLY VERSION
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