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Moonsail Limited
Making Words Work For You |
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Business in Berkshire - Cost Effective SEO
Most of my web design customers tend to be small businesses and start ups. Whenever I’m asked ‘what’s the most cost-effective way to get my site noticed by the top search engines?’ I always suggest they sign up for a Business in Berkshire account - rather than investing in Search Engine Optimisation programmes or Pay-Per-Click campaigns.
At first, many people don’t grasp the concept. Here are some typical objections I’ve encountered when trying to explain the value of a BinB account:
“How can having a few pages of webspace on Business in Berkshire help my search rankings?”
Let’s clarify exactly how Business in Berkshire can help your business rank highly on most search engines. The B in B website is a favourite with search engines because it features all the right ingredients they look for: constantly-changing content that’s updated every day, plenty of outgoing and incoming links, and best of all a huge readership. This is why B in B consistently scores high ratings with Google and other search engines.
“I’ve already got a website - why would I want another one that’s actually a sub-site of a much bigger website anyway?”
Having your own piece of webspace on Business in Berkshire effectively gives you a slice of this search-engine success. Publish an article on your webspace (including a link to your official website), see it added to the ‘Members News’ page and the newsletter and the likelihood is, you’ll be picked up by Google.
That’s the SEO argument. But there are other advantages of Business in Berkshire membership too. For a start, you become part of an online business community which is a superb source of information and help. Best of all, you have the opportunity to publicise your business to over 3000 readers each week.
“I’m too busy to write articles to promote my business to other businesses – I prefer to just pay for advertising and get on with the actual work.”
Finding time to keep your B in B webspace updated with fresh content can be quite a challenge if you’re busy. In theory, it should be possible to produce a short newsy article in less than an hour, but if you need some help keeping your pages fresh, just let us know.
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