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Moonsail Limited
Making Words Work For You |
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Crusading for Business in Berkshire
One of my neighbours is weighing up the pros and cons of launching her own business in the new year and she’s been asking me for some general advice about setting up. One of the first things I’ll be recommending her to do is sign up for a Business in Berkshire account. Here’s why…
I’d hazard a guess and say there are many of us who, despite having set up an account on Business in Berkshire, aren’t using it to the full. I’m as guilty as anybody – I keep meaning to write a regular article every week for the ‘members news’ section but so often something that seems more ‘urgent’ gets in the way. An unexpected hitch in a project, a delay caused by something outside my control, a job that’s taking longer than expected – you know the sort of thing.
Writing that article suddenly gets shunted to the back of the queue whilst I deal with the more urgent tasks on the list. But what could be more urgent than taking the opportunity to market your business to thousands of others throughout the area and simultaneously boost your visibility with the major search engines?
Let’s not forget the biggest bonus of a B in B account – the outstanding search engine rankings the site commands. This works because the site is constantly being refreshed with quality content and this is exactly what the search engines want to see. The result is consistently high page rankings. Any article you post on the site becomes a page in its own right and will get indexed, boosting the placing of your business in an online search. For example, if I search online for Moonsail Ltd I often find my Business in Berkshire articles appear first on the list, before the pages from my own website.
It really is a powerful tool and I’ve resolved to make better use of it next year – and encourage others to do the same too. And for anyone planning a new business venture I have this advice: if you want to stretch your marketing pennies as effectively as possible then sign up for a ‘Crusader’ account and start promoting yourself online. It really does work.
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