Social media news from LiaiseOnline |
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Social media is the latest term used to describe today's latest marketing techniques. The concept is around conversations that you are encouraged to tap in and influence. Fact is, if you try and be convert and exploit your position through overhearing online conversation then the chances are you'll get found out and your strategy will back fire.
Best thing you can is be authentic and join in the banter, listen and allow the crowd to influence your buying decisions rather than forcing things in a direction you want to go.If you'd like help with your social media strategy then please call 01753 852904 and talk to us. | 
Building an email marketing database04/10/10 Many comanies claim to have big lists but when you drill down they only have a 5% opening rate... a complete waste of everyone's time and resources. Two months ago we cleaned out lists, took out all those who had not opened on in the last 15 emails, the databases dropped in volume but the opening rates became 25-30%. That feels so much better and worthy of our energy!  more | 
New look BinB LinkedIn Group27/06/10 The BinB LinkedIn Group has a brand new look and it’s heading down the route of all good interactive sites, the page you’re on gives you what you need front and centre. more | 
Changing with the social media times07/05/10 There is nothing quite as sure as change ... everything sure moves fast so that means ... we have to! more | 
Social Media Workshops in Berkshire26/03/10 I found myself having a loud music competition at the traffic lights this morning … dropped the nipper off at school, got into the left hand lane, in the right some oik blasting out some noise in his VW Golf … Chris Evans had just put on "Needles & Pins" and I was singing away, rolled down the window, turned up the vol and told yon oik, “Morning, need some proper music my good man! LISTEN!!” more
Lunch in a virtual world ! | 24/03/10 Real lunch on the real patio in this virtual world! It was great to sit out today on the patio, enjoying my beans on toast as the sun’s rays warmed my spirit … marvellous. more
SocialGo affiliate programme - should you join? | 13/03/10 SocialGo affiliate programme gets thumbs down from Jon Davey, Social Media Director at Business in Berkshire. My experience of affiliate programmes has been far from impressive. Each one has let me down and left me feeling there is no point in wasting your enegy joining the various affiliate schemes that are on offer. more
Become a thought leader in YOUR market | 15/02/10 As this video illustrates it is not difficult to become a thought leader in your market place you just need to keep telling people you are THE thought leader for your market and do you know what … you will become THE THOUGHT LEADER ! more | 
How to Write Email Newsletter01/06/08 Before you sit down to write the copy for your next email newsletter, consider how you can make your email copy irresistible to the reader. As a first step, make sure you’re clear about who your target audience is and what specific needs you are addressing. more |
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