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Top Search Engine Positions – Royal Ascot 2008
This year I decided that I would put some extra energy into our Business in Ascot space with an emphasis on Royal Ascot 2008. In 2006, out of the blue, Brian Smith sent me a page of hot tips for the first day’s racing at Royal Ascot. He thought they may be of interest to some of our readers. I duly added them to the site each day and pointed people in their direction. During May that year, 40 people took a wander around our Business in Ascot space. Royal Ascot 2007 followed a similar vein and at the end of the month I reviewed the stats and found that 600 people had visited the site in the month. Wow, 600 in one month. When I look back on the year, a total of 1200 people visited the space, so the normal average is around 50 people per month. So I took a look at what people were searching and the pages they were finding. There was a natural rhythm to the searches, runners, tips, winners for each race. The interesting fact was that many of the searchers were finding those pages that had been pushed out the year before. Are the pages keeping a small record of the number of visitors and the search engines giving this dominance? So to 2008 and rather than a last minute push, let’s prepare ourselves. So we created three pages for each race, runners, tips and winners which could be updated in real time. We couldn’t load the runners until the day of the race as things change constantly in the racing world, so we allowed time for locking and loading. Our keen aim was to have a page 1, top search engine positions for those strings that were going to be used by those looking for more information on Royal Ascot 2008. We set our stall out and we were ready for the off... Brian’s tips came in and I loaded them into the relevant pages, creating a summary page which I pushed out under the title of: royal ascot tips Tuesday (as few searching use capitals). I pushed it out and then checked Google for that string 5 minutes later and we were on Page 1 in 7th or 8th spot... brilliant, our first goal had been achieved. Our second goal was to generate 2000 visitors during the course of the week and turn these visitors into revenue from the pay per click ads down the right of our pages. These ads command the max revenue at this time and therefore our share is optimised. We smashed the 2000 visitor target in a top search engine position way. We will not know the exact total until the end of the month when we download our stats file. Trying to do this mid month creates problems and we do like a smooth flow! But we do know how many ad impressions were made last week and that is somewhere in the region of 8000! So it is probably fair to say that we had 3000 unique visitors during May, 150% of target, well done us!! If you want to know more, and how much were earned from ppc, call us on 01753 852904 and say, tell us more about Ascot and how that can relate to my world... Review our Promotional Micro Sites and Strategic Product Levitation Services.
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Business in Berkshire (BinB) was created back in 2002 to help local business men and women connect and share business news. Today BinB generates around 4,000,000 page views across its family of websites because of its great organic search engine optimisation (SEO) page listings. We have created some alternative news channels using the most popular social media platforms and so you can connect with Business in Berkshire from your most popular virtual cafe. BinB Youtube Channel, BinB LinkedIn Channel, BinB Twitter Channel, BinB Mobile Channel, BinB Facebook Channel. We have local town sites Business in Ascot, Business in Bracknell, Business in Henley, Business in Maidenhead, Business in Marlow, Business in Reading, Business in Slough, Business in Windsor and Business in Wokingham. Berkshire Thames Valley allows those involved with the LEP to report back via LinkedIn to local businesses that are interested. Adding a fun dimension to this, we have Royal Ascot Tipster which comes into play around June for Royal Ascot and generates thousands of visitors in just a few days. Christmas in Berkshire which we should really have some fun with in 2011. I Love WIndsor which is a Facebook fan page for people who love Windsor. Similarly our New Windsor Eagles Facebook fan page is for our boys U11 football team, looking to drive sponsorship on 2011. Kids in Berkshire is a resource for companies who entertain kids during the holiday periods. I am a great fan of Rotary and so Windsor and Eton Rotary allows us to add fresh content about the great work the guys do locally and Duckrace.org.uk is a great fundraiser as part of our Mid-Summer Fayre. Sponsor the Shed allows us to track who is clicking through on our banner ads. If you would like to have your brand on our BinB site then tune in to find out more. Partner websites The whole business process starts with a sale. If it is sales training for your team you are looking for then consider this sales training consultancy. You may need a sales team, try sales force outsourcing. If you are looking for a corporate day out or some holiday fun in Berkshire then hire a boat on the Thames. Margaret Corridan is a management accountant with a number of business interests. AAT courses provide training, Brilliant Personal Finances is a book she has written and ECDL offers IT training. Looking to implementing accounting, manufacturing, distribution, customer relationship management (CRM) and e-commerce solutions then take a look at Sage-upgrade.co.uk. If you have questions for your account then join the LinkedIn group we set up Accountant questions. If you need to have a better understanding of those numbers then take a look around Welsby Associates. If you would like to plan your future finances then you should talk to Jim Cooper or David Shaw. Are you struggling with business performance issues, then talk to David Knowles-Leak. You may be looking to upgrade your compliance to enable you to win more tenders. Perhaps you are a business consultant looking for a job? or other senior appointments. Looking to fly high in your chosen career then talk to a personal business coach Martin Gillespie or Ben Kench. For a more spiritual approach with Marina Duskov. If you are a student or a tutor then you may be interested in The Working Knowledge Group. Are you running a hotel? See what the Hotel Marketing Association has to offer. Need some marketing advise then talk to Pampas Marketing. Need a hair cut for that all important interview? Its lunchtime and you fancy doing some networking, book your seat for great business networking lunches or perhaps you need sandwich delivery services for your meeting. Outdoor advertising solutions including: advertising on billboards, advertising on buses, taxi advertising, train station advertising, London Underground advertising or are you into sports marketing? Are you running an exhibition and need some exhibition flyers? Need a personalised design for your marketing collateral, tune into our freelance cartoonist, or maybe a Christmas card is in order. Perhaps you are looking for a supply of promotional pens. So you want to be famous? How about shooting some videos? Do you enjoy a good fight video? Check out contender Asia video. You may need some music to go with that video then tune into Jazzmouse or if you are running a corporate event connect with TGRF Productions. Need to make some outbound telemarketing calls, or a telemarketing agency. Problems with your computers? How about cloud computing?, or an Outlook Exchange server, perhaps some mobile working? Need some help marketing your IT solution? Business is booming? How about a new business car lease? Business car leasing, perhaps a new Mini Cooper. Get back to the original horse power with a French race horse. Do you own a property in or around London? Considering a basement conversion? If you are business and need planning permission. How about drilling yourself a nice big whole? Diamond drilling with Technical Concrete Cutting. Need to clean up with commercial floor cleaning. Or could you do with warming things up? Itinium provide space heating systems. After clearing up you may find confidential documents that could do with shredding to a Shredder Security Level DIN 32757-1? We’re helping a number of voluntary organisations Armed Forces Day Bracknell, Bracknell RNA, Spencer Denney Centre, Windsor and Eton Rotary. Social Media Directors Social Media Directors is the new lead brand for LiaiseOnline. Offering bespoke training to directors of companies who feel confused about social media and what it can do to generate sales for their business. LinkedIn training is a key social network for those in the B2B space. Aimed at companies generating over £1,000,000 we take pride in our work and so it takes time to produce a quality proposal. We start by educating senior management and then act as a social media consultancy for those involved with the implementation. We aim to inspire confidence in those confused about how to get the best out of social media and other modern marketing media channels. Jon Davey of LiaiseOnline Limited, which started out as an email marketing company and Mark White an Internet marketing speaker, creator of Better Business Blogging have joined forces to bring you Social Media Directors. Tune into their social media marketing tips and social media DVD . 2020 Social Media 2020 Social Media is our community and events division that partners with organisations to educate businesses of all sizes. From Sales & Marketing Directors looking to present their products & services via our Innovation Showcase to those looking to generate business leads. To one man businesses looking to understand how to use LinkedIn or the benefits of a Facebook pages. Our 2020 Promotional Micro-sites provide an excellent launch pad, offering frequent first page SEO. Jon Davey a new business generator has been preaching content is king for many years and it would now seem that with many voices preaching this message it is our time for to shine. Please follow the contextual links to find out more. Read our customer testimonials and see what others have to say about us. The primary focus of most of our websites is driving business leads for UK businesses. Sales lead generation is half the battle. People with an urgent need will be looking for a solution via the key search engines, others will be tuning into news channels via RSS news feeds searching for answers and many will prefer to connect with their network over business networking lunches. Online marketing magic can only occur when you have a great product or service and a bucket full of positive energy. You can then create messages that capture the imagination and distribute them through your social media channels. As we already mentioned content is king and you should seriously consider creating a five minute presentation in the form of an online video to get your message across with greater clarity and energy. We’ll be re-evaluating live broadcast technology and studying the best mobile apps. To help you we can direct your social media and assist you in the promotion of your social media events. We’ve created a Facebook channel around our 2020 Social Media Events and balanced that with a Social Media Directors LinkedIn Group. Adding in the 2020 YouTube channel and our Twitter feed. We run news through a few of our own channels which cover SME Training, Directors News and Sales News via our sales people wanted channel which offers an opportunity to businesses with a great product or service to attract new employees, while our political editor channel allows us to grab the attention of those in power. We can then say thank you via our thank you notes. You might enjoy our fun facts published via On this day in history or pick up some top tips via our PC online gaming channel. If music is what floats your boat then why not buy a copy of our charity single If I Can Dream and join in the remix at Ificandreamremix.co.uk I hope you enjoy our social media conferences and enter our social media awards as you feel the vibe. Thank you. |
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