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Use sport to find a partner online this Valentine's Day (press r
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Contact: Alex Cohen
Website: www.ActiveMate.com Phone: 07793 538 913 Email: alex@ActiveMate.com January 2010 USE SPORT TO ATTRACT A PARTNER THIS VALENTINES DAY Online dating success with ActiveMate as sporty singles find partners A survey by psychologist Professor Richard Wiseman ranked 15 common sports into a “sexiness scale”, with 57% of women finding climbing the most attractive sport, closely followed by extreme sports (56%), football (52%), and hiking (51%). Bottom of female respondents’ list came golf, with just 9% of their vote. Men, Wiseman discovered, said they’d be most attracted to women into aerobics (70%), yoga (65%), and the gym (64%). Bottom of their list came bodybuilding (5%), rugby (6%), and - again - golf (18%). The online survey polled 6,142 people. No matter what type of sports-person they’re attracted to, members of online dating site ActiveMate are sure to find their perfect match on www.activemate.com. The site is specifically aimed at singles who prioritise sport, fitness and activity in their lives, and want to find a partner who shares their love of a particular sport. In 2008, 7 million UK people went on 24 million first dates with 69% of these being arranged through online dating and social networks. With the growth of ActiveMate’s popularity, the percentage of those people who are passionate about sport and fitness now have a better chance of finding their ideal partner. ActiveMate members are interested in a range of sports and types of fitness, from running and swimming to working out at the gym. Some of them even like the apparently unattractive sport of golf! The beauty of the site is that they can find each other and share a love of their sport, regardless of what anyone else thinks of it. For romantic partnerships based on the solid foundation of a shared interest, sporty singles everywhere are turning to ActiveMate this Valentine’s Day. ##Ends## For more information, comment, statistics and case studies, please contact Alex Cohen at ActiveMate. Notes to Editors: About ActiveMate ActiveMate.com is a niche online dating site for those who lead a more active and healthy lifestyle than most. www.activemate.com was set up by sports-mad Chris Stimson and launched in the UK in April 2009. It is targetted at active people who enjoy keeping fit and are into sport but who don’t have much time. Since April 2009, the site has grown to 800 members. It has been promoted on search engines, niche websites (like PPOnline), Facebook and Twitter. ActiveMate is soon to be launched into the US, South African, Australian and New Zealand (English-speaking countries known for people who like outdoor activities and prioritise fitness and wellbeing). Fast facts about ActiveMate - ActiveMate gains an average of 100 new members a month - ActiveMate has on average 1,300 visitors a month Fast facts about online dating - In the UK there are 8 million singles. In 2008 they went on 24 million first dates with 69% being arranged through online dating and social networks (Source: Forbes.com - It is estimated that, by 2011, there will be 15 million singles in the United Kingdom and the value of the dating industry at that point will be over £1billion. (Source: White Label Dating - There are now more than 5 million singles using UK dating sites. The gender split is 50/50. (Source: New Media Age - There are 15 million singles in Britain, a third of whom are looking for love online. (Source: The Guardian - Every month 7 million UK singles visit a dating site. This is a 27% increase over last year. (Source: The Times Online
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