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Sporty singles find fit partners in 2010 (press release) |
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SPORTS MAD SINGLES FIND A FIT PARTNER IN 2010
From gym bunnies to extreme sports junkies, ActiveMate helps fitness enthusiasts find their perfect partner. People who use dating sites often complain that it takes time to trawl through the listings to find someone who’s on their wavelength. Dating site ActiveMate cuts to the chase: everyone registered is a keen sport or fitness enthusiast. This makes the site ideal for anyone who lists keeping fit and active as a priority. They know that anyone they hook up with through ActiveMate will also make fitness part of their life. Every month 7 million UK singles visit a dating site. In 2008, they went on 24 million first dates with 69% of these being arranged through online dating and social networks. Isn’t it about time those people were able to find potential partners who genuinely shared the same interests, goals and lifestyle priorities? As we enter a new year and a new decade, more people than ever before will be setting goals. The members of ActiveMate are likely to have fitness goals and personal goals, and the latter is sure to include finding a romantic partner who wants to share their hobby. ActiveMate members are interested in a range of sports and types of fitness, from running and swimming to working out at the gym. There are sky divers and scuba divers, and everything in between! It’s the one dating site people can go to where they know they’ll find a partner who is genuinely keen on sport and fitness. It’s commonly recognised that exercising with a buddy helps motivation, providing someone to share the fun with and be accountable to. Exercising with a partner goes beyond this, strengthening the relationship and providing the pair with a tangible bond and shared goals. For romantic partnerships based on the solid foundation of a shared interest, sporty singles everywhere are turning to ActiveMate this year. ##Ends## For more information, comment, statistics and case studies, please contact Alex Cohen at ActiveMate. Notes to Editors: About ActiveMate ActiveMate.com is a niche online dating site for those who lead a more active and healthy lifestyle than most. www.activemate.com was set up by sports-mad Chris Stimson and launched in the UK in April 2009. It is targetted at active people who enjoy keeping fit and are into sport but who don’t have much time. Since April 2009, the site has grown to 800 members. It has been promoted on search engines, niche websites (like PPOnline), Facebook and Twitter. ActiveMate is soon to be launched into the US, South African, Australian and New Zealand (English-speaking countries known for people who like outdoor activities and prioritise fitness and wellbeing). Fast facts about ActiveMate - ActiveMate gains an average of 100 new members a month - ActiveMate has on average 1,300 visitors a month Fast facts about online dating - In the UK there are 8 million singles. In 2008 they went on 24 million first dates with 69% being arranged through online dating and social networks (Source: Forbes.com - It is estimated that, by 2011, there will be 15 million singles in the United Kingdom and the value of the dating industry at that point will be over £1billion. (Source: White Label Dating - There are now more than 5 million singles using UK dating sites. The gender split is 50/50. (Source: New Media Age - There are 15 million singles in Britain, a third of whom are looking for love online. (Source: The Guardian - Every month 7 million UK singles visit a dating site. This is a 27% increase over last year. (Source: The Times Online
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