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What is a copywriter? |
And how can they help me?
Lexicon's Nicola Joyce was at a networking breakfast the other day. After her 60-second pitch, a couple of attendees thanked her for explaining what a copywriter does. "We thought it was to do with copyright," they said. Do you know what a copywriter does and - more importantly - how a copywriter could help your business? The pen is mightier than the sword, as the saying goes. Words are important, whether they're on your company website, brochures, sales letters, newsletters or emails. When else are words important? When they're not there at all. You need to communicate what you're doing, otherwise clients and customers just won't know. But you have dozens of other demands on your time, not least of which is the job you're in business to do. A professional copywriter is in business to write text for people. Nicola writes the words for websites, e-newsletters, blogs and brochures, ensuring that your message is spread in a consistent manner and read by the people you want to talk to. Tone of voice, "house-style" and personality are important factors in corporate communications. A good copywriter will get to know you, your business, your products and your target market so that the text they produce sounds authentic. They'll be able to inject life into the driest of subject matters and create compelling text that your audience will want to read....right to the very end. Who needs a copywriter? Anyone who: - doesn't have a website - has a website which needs updating - wants to create a brochure - needs to communicate in writing with staff, clients, customers or prospects - has bought advertorial space in a newspaper or magazine - wants to issue a press release about their company - wants to regularly update the news section of their website - would like to create a regular newsletter to send to contacts - wants to contact happy customers to capture their experience in a testimonial Do you think your business needs a copywriter? Get in touch with Nicola! PS If you need someone who knows about copyright, Nicola can recommend Edward at Humphrey-Evans Intellectual Property Services |
