Copywriting - Beat the recession with updated web copy

As the recession causes us all to tighten our belts, it's more important than ever to attract new business. But how can SMEs and sole traders get new clients when (apparently) there's a freeze on spending? There are a number of ways: networking, pitching, cold-calling. One way sure to help you is professionally-written web copy. It's never been more crucial to update the words on your company website.

I know what you're thinking. You've got a website, it works perfectly well, so why spend time changing or updating it now? The simple answer is that your website is a sales tool, a marketing document, and often the first impression a potential client gets of you, your business and your work. As we face the credit crunch, your website can help you win new business.

If a client is googling for products or services, ensure your site comes out on top of the listings by adding new content (search engines love that) and making sure existing content is search-engine friendly. If you don't know how, ask a professional. It won't take long for them to sort it for you.

If you have discounts, schemes or packages which can help customers save money, tell them! If the news isn't on your website, they won't know.

Update and overhaul your web copy to show you're flourishing and still here to offer clients expert products, services and systems as always. Business as usual - with flair.

Nicola Joyce is a freelance copywriter based in Wokingham. She specialises in writing high-quality website copy with search engines and your potential clients in mind. Whether you're putting together a new website or overhauling an existing one, she can work with you to ensure your site is found, read and understood.