Copywriting - Why use an experienced freelance conference producer?

Have you got an annual, regional, regular or one-off event which you're trying to organise? Isn't it a lot of work? It shouldn't be, but somehow all that research and liaising with speakers takes double the time you set aside for it, and you still need enough time to market the event to delegates.

Have you ever considered using an experienced freelance conference producer? Trained to high industry standards and fluent in making things happen quickly, a conference producer can put your event together quickly.

What is a conference producer?
Conference producers usually work for one of the big B2B conference houses (IIR, Informa, Marcus Evans) where they are trained up in-house to produce events to a high quality and consistent standard. The trouble is, most of them stay there or move on to other things within events. A few of them (but not many) go freelance. And they can help you produce your conference or event.

What will a freelance conference producer do?
They will meet you for an event brief, to discover what you're trying to achieve. They will then research with key names in your target industry, to find out what potential delegates would want from your conference. They will then write this information up into a conference agenda, suggesting potential speakers. With your go-ahead, they will then approach these speakers, persuading them to come and talk at your event. The freelance producer will then write your brochure copy for you and hand the event over with full details of speakers. You now have a fully marketable, commercially driven, professionally compiled conference packed full of the hottest topics and the most relevant speakers in your market. Phew!

Where can I find one?
One of those few freelance conference producers is right here in Berkshire. Nicola Joyce used to work for IIR, the hugely successful and highly acclaimed conference house which has now merged with Informa. She's been freelancing for four years, alongside her freelance copywriting and journalism work (the skills are surprisingly transferrable). If you've got an event to produce, and it's giving you sleepless nights, give her a call. She'll take the work off your hands and do a professional job on it, as only a conference producer can.

Related stories:
	Event Production
	UN Bali Carbon Developments Tracked By Lexicon