PR Photography - PR & Website Photography

Thinking differently: Professional corporate photography for your press and PR campaigns.

A professional picture makes a real difference to your press and PR campaigns. A thoughtfully put-together image reflects the professional attitude you have towards your own work.

Generally PR photography demands something a little out of the ordinary, it must grab the reader's attention by a combination of its visual impact and its newsworthiness.

If the aim of your PR campaign is to convey your own professionalism or the credibility of your brand, the images you use need to back that up. First impressions count, and your audience are likely to look at the images before they read the text. It's crucial that you use professional images which send out the same message as your copy.

Newspaper and magazine editors are inundated with press releases and photographs every day, so yours must have enough impact to stand out from the crowd or it may end up not being used at all!

So, whether it's a product launch, a new appointment or any other kind of story, a PR photograph should be anything but run-of-the-mill.

John Cassidy Photography: Focused On Your Business Image.

John Cassidy is an established, award-winning professional photographer who can help you with photography and ideas for your press and PR campaigns.

Michael Vaughan for Hugo Boss

Sharron Davis for Reebok

Creative Lighting

Different angle

Framing the Subject

Humanising Corporate Suits