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Ebay provides a socially responsible shopping marketplace
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WorldofGood.com today was unveiled by ebay as a new ecommerce marketplace, that provides products which have a positive impact on the planet and their producers.
Depending on the product - whether it is made from recycled or natural materials, organic textiles or items made by artisan women in developing nations, Worldofgood endeavours to provide a transparency to those who wish to shop responsibly. WorldofGood.com is a one stop shop where producers, sellers and poducts are verified by various third parties - otherwise known as Trust Providers and are required to meet both ethical and environmental standards as set down by the various Trust Providers. Products available on the site are diverse, jewelry, home (fair traded coffee), accessories for home made from recycled materials, garden items, animal friendly beauty products and even organic clothing. With coloured symbols - GoodprintTM labeling system provides a guide to for each product on the site, allowing shoppers to see the positive social and environmental impact each purchase makes - whether it provides economic empowerment to people, conserves energy, supports animal species preservation, or is made of recycled, organic and/or sustainable materials. WorldofGood.com is the result of a collaboration between eBay and World of Good, Inc. World of Good is dedicated to build ethical consumer experiences at the same time bringing it's knowledge of global ethical supply chain to mainstream retail partners. In addition, WorldofGood.com features an online community that enables people, products, organisations and ideas all to share in one space. This will enable people to have open dialogue with the Trust Providers, sellers, producers and consumers. For more information regarding worldofgood.com - please visit http://www.worldofgood.com Personal note: Be interesting to see how this will impact on businesses who already support ethical and environmental traded products along with charities like Oxfam also. |
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